Herrin-Gear BMW

BMW Genius Program

BMW Genius Program Banner


At Herrin-Gear BMW, you'll now find a product expert who will assist you in finding the perfect vehicle to suit your lifestyle and needs. The BMW Genius is specially trained to demonstrate and explain all aspects of your BMW - before, during, and after your purchase.

Meet our BMW Geniuses to experience a new way of learning about BMW vehicles, features and innovations for as long and as often as you wish, without pressure to purchase.

The Herrin-Gear BMW Genius Team.

Our BMW Genius Team will be happy to guide you through the exicting world of BMW products and features to make sure to find the right vehicle for your needs.


Owner & Dealer Principal Jack  Herrin
Jack Herrin
Owner & Dealer Principal
General Sales Manager Randy  Shomon
Randy Shomon
General Sales Manager
Rick McCary
Pre-Owned Sales Manager
Office: (601)985-3448
Finance Manager Lance  Hafler
Lance Hafler
Finance Manager
(601) 354-2269
Lease Sales Client Advisor Mike  Green
Mike Green
Lease Sales Client Advisor
Office: (601)985-3458 Cell: (601) 955-0390
Michael Lacey
Client Advisor
Office: (601) 985-3440 Cell: (601) 750-8245
Sales Client Advisor James  Cole
James Cole
Sales Client Advisor
Office: (601) 985-3459 Cell: (601) 937-1429
Sales Client Advisor A. B.  Erhabor
A. B. Erhabor
Sales Client Advisor
Office: (601) 985-3452 Cell: (601) 331-2927
BMW Client Advisor Landon Tucker
Landon Tucker
BMW Client Advisor
Cell: (662) 820-9363 Here to help you with all your BMW feature-related needs. I can show you how to best utilize all the great features of your new BMW. Whether you want to learn how to use your navigation system, have your car park itself, or anything between, I can show you how!
Bryan Sexton
Client Advisor
Cell: (601) 966-1755
Alex Stribling
Client Advisor
Cell: (601) 260-9177
Receptionist Maura  Bain
Maura Bain
Office Manager Kathy  Rankin
Kathy Rankin
Office Manager
Service Manager Terry  Garner
Terry Garner
Service Manager
(601) 985-3471
Assistant Service Manager Adam  Gladden
Adam Gladden
Assistant Service Manager
(601) 985-3472
Assistant Service Manager Julius  Waddell
Julius Waddell
Assistant Service Manager
(601) 985-3474

Contact Information

You have opted out of text and phone communication from Herrin-Gear BMW. If you would like to receive text messages or phone calls from the dealer, please select "Opt In" below, otherwise select "Opt Out".

Opt In or Opt Out

BMW Genius Program Banner


Looking for more answers while you are on the road or just not near a BMW center? Contact the BMW Genius Hotline on 1-844-4GENIUS (1-844-443-6487), or via [email protected]


Install the app at www.bmwgeniusapp.com to get 24/7 support on your smartphone or tablet. You'll find helpful how-to videos, model-specific product information and answers to frequently-asked BMW questions.


Every new car customer at Herrin-Gear BMW is invited to return to the center for a free, personalized tour of your new vehicle. To schedule your appointment with a BMW Genius please call 601-308-4366 or complete the form above.